YotoShelf
Design

Logo

The YotoShelf logo is a pixel-art shelf scene. Two formats: a 1:1 mark and a 3:1 hero banner.

Hero Banner (3:1)

Three staggered shelves connected by glowing network lines with cards in transit. Represents the multi-estate value prop: home, classroom, family.

YotoShelf hero banner

Mark (1:1)

A single cozy home shelf with a Yoto Mini, headphones, and cards. Used for project avatars, sidebar icons, and favicons.

YotoShelf mark
Full mark (SVG)
YotoShelf favicon 32
Favicon 32px
YotoShelf favicon 16
Favicon 16px

Wordmark

"YotoShelf" is set in Nunito at weight 800 (--font-weight-display) with --tracking-tight. On a light surface the wordmark is the accent #E8654A; on the accent nav band it is white. It is never set in another face, and never in --color-primary-deep — the wordmark is a brand shape, not running text.

YotoShelf

Usage

The logo is a dark-background-baked pixel-art scene. On the site it appears inside a rounded plate (a border-radius: var(--radius-xl) container with the dark background colour #1C1714) that anchors it cleanly on the page surface. Keep the plate treatment consistent wherever the mark appears.

Do

  • Place inside a rounded dark plate on light backgrounds
  • Use the SVG versions for web and print
  • Use the 48px PNG for sidebar icons
  • Use the JPG for GitLab project avatars
  • Resize with nearest-neighbor to keep pixels crisp

Don't

  • Place directly on a light background without the dark plate
  • Stretch or distort the aspect ratio
  • Resize with bilinear/bicubic filtering
  • Add extra effects, outer shadows, or borders on top of the plate
  • Recolor the pixels to the accent token — the mark's orange is baked in from the original generation pass and is deliberately not --color-primary

Files

File Format Size Use
mark.svgSVG235x235 gridProfile, sidebar, general use
hero.svgSVG512x169 gridREADME headers, banners
favicon-16.svgSVG16x16 gridBrowser favicon
favicon-32.svgSVG32x32 gridBrowser favicon (retina)
mark-48.pngPNG48x48 pxSidebar icon
mark-512.jpgJPG512x512 pxGitLab project avatar

For how the logo was generated and how to reproduce or iterate it, see the Process page.